Today, the computer offers all kind of opportunities for interacting with media content. There are more people (fans) making the fan-made trailer or clip, movie spoof, etc. In chapter 4 of Jenkins’ Convergence Culture, he mentions that “fan filmmakers are starting to make their way into the mainstream industry” (Jenkins 136). The video link above is a fan-made four minutes trailer. It takes clips from Twilight, Blood and Chocolate, The Messengers, Dido – Don’ t Leave Home, and some scenes from the website, http://www.regretfulsorrows.webs.com/. The fan also chose the audio and editing by him/her. Participation is assembled by the cultural and social protocols. Jenkins points out that today’s “participation is more open-ended, less under the control of media producers and more under the control of media consumers” (Jenkins 137). Many people take the original movies, TV shows, dramas, and trailers transform to their own media. Grant McCracke, the cultural anthropologist and industry consultant, give advice that in the future, “media producers must accommodate consumer demands to participate or they will run the risk of losing the most active and passionate consumers” (Jenkins 138). People that lived in old media era may not have used the video transformation. However, today’s technology is better; therefore, lots people are transforming the commercial media to their own media.
The fifth chapter in the Jenkins’ Convergence Culture talks about “Photoshop for Democracy”. Internet is very developed today. More people choose to discuss on the internet. Joe Trippi, Dean’s campaign manager, describes television as “an inherently passive (and pacifying) technology” (Jenkins 221). He states that “While TV was a medium that rendered as dumb, disengaged, and disconnected; the Internet makes us smarter, more involved, and better informed” (Jenkins 221). Photoshopped images today have political effects, and represents hybrid spaces where people are able to “change the language of politics” (Jenkins 220). The election in March this year has caught attention from foreign countries and was an impressive election. Even though I have not had a chance to experience, however, it was influential. Photoshopped images often map themes from popular culture onto the political campaign (Jenkins 233). The picture above of President Obama was photoshopped. The name of the picture is called “Obama Bin Laden”. There are supporters and opponents in the politic. This image may be created by those who are oppose. There are many people discuss politic today; while Jenkins mentions about that what the people “…are talking about is a shift in the public’s role in the political process, bringing the realm of political discourse closer to the everyday life experiences of citizens…is a shift from the individualized conception of the informed citizen toward the collaborative concept of a monitorial citizen” (Jenkins, 219).
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