27 Dresses & Sex and the City

Right off the bat, both these movies sound very similar. One may not know exactly why they are similar and when asked why one may respond with "They are both chick-flicks". However, there is more similarities between them than being a "chick-flick".
Both movies are centered around the struggle of a relationship. In 27 dresses, Katherine Heigl's character is constantly the person who assists in a wedding but never gets married herself. Because of this image she has created, everyone around her thinks that she will never experience love and commitment. This pulls her down. Her first "love" is taken away from her by her own younger sister. This causes even more tensions throughout the movie. In comparison, Sex and the city, Sarah Jessica Parker's character is hit with the realization that reality is nothing like a fairy tale. Real life doesn't end once the "happily ever after" event happens. This movie is also centered around the struggle of love. Sarah tries and eventually learns that love is not perfect and there will be ups and downs.
The music in both these trailers are obviously similar as well. The music has an upbeat rythym. This gives the viewer a sense of determination. Heigl is determined to take care of herself instead of other people. Parker is determined to learn to live with the "real world" and not the fairy tale she thought it would be. The music can also be a hint to the ending. I have not seen either of these movies but based on the trailer and the upbeat music i can safely say that they both end "happily ever after".
27 dresses and Sex and the city were able to create an effective way to attack the viewers emotional appeals. The viewers feel sympathy for both the characters because they are struggling with something that everyone has or will experience: love. Since the viewers are familiar with this central idea both these trailers are centered around they can put them in the characters "shoes". The viewers are able to relate with heigl or parker's struggle. This creates a personal sympathetic feeling along with the other emotions in the movie. However, it's not constantly unhappy and miserable. The trailer shows many scenes where the character's crack jokes and do stupid things to spark laughter or smiles. Heigl's friend at the bar and during the Yoga class was able to throw in some jokes to give a sense of hope. The creators of this movie didn't want the viewers to leave with a sense of helplessness. They wanted the viewers to be hopeful about the real world and love.
Both movie trailers were able to connect with the audience through the different images it used. The images are put into s specific order for a purpose. In the beginning the images are pathetic. There are a billion images of wedding dresses but Katherine Heigl is never the one in them. She is in the image of the scene but she is the "helper". It creates a pathetic feeling. However as the trailer progresses the image become more positive. She's out in pumped, high energy scenes instead of being stuck in a wedding chapel miserable. This shows that a happy ending is/will take place. Sex in the City is a little more wishy washy. It starts out with scandalous images of parker and her boy making out and what not. The lighting in most of these scenes are dimmed to create a sensual feeling. But then different images start to show towards the middle. The audience sees Parker by herself or without a man. The light has been reversed back to normal for an everyday sort of feeling. However, as the trailer progresses she is constantly surrounded by her true friends. The scenes are hyped up and eccentric. Parker is learning what reality is and what the fantasy world is not.
Ethics are also inserted into the trailers. The ideals of marriage are put to the test. In 27 dresses, Heigl's "adviser" is a person who does not believe in marriage. He is also similar to Parker's blonde haired friend who is not a believer in marriage either. These two characters are tested in these movies along with the main characters who have been struggling when it comes to marriage. Both of the girls want a happy ending but finds out that it's harder than it seems. It shows both sides of the equation so it can connect with all the people: the believers and the non believers.
All in all, both trailers were affective. They were able to connect with the viewers by using the pathos and ethos appeals. However, these movies would probably not be as affective to men as to women because of the emotional scenes along with the female main characters.